Since 2001 SPAA has served as an advocate, resource hub and ally to spa directors, owners and corporate brands in the spa and wellness industry. SPAA is an economical way to improve your business metrics, management, operations and marketing. Benefit from free resources, expert advice, business tools, webinars and Spa Director Certification both for the spa director as well as for the technical team contributor as well as other types of certification training. Enjoy webinars, business articles, management tools, podcasts and trend reports. Get in front of the media with our email blasts, editorial reports, monthly wellness pitch and our Spa Insider one sheet to national and international media outlets.
If your brand is a product supplier or multi location spa, ask us about our customized memberships. The benefits of membership allow spas to educate their staff, access refined marketing tools, benchmark performance, improve operations and stay abreast of industry developments, trends, regulations and best practices. Turn to our aesthetics learning area for tools and training to support the most profitable area of your spa–the aesthetics department.