Studies and Data
Wellness is Now a 3.72 Trillion Dollar Industry
Among the ten wellness markets analyzed,*** the fastest growing from 2013-2015 were: 1) Preventative/Personalized Medicine & Public Health (+23.5%), 2) Fitness & Mind-Body (+21.4%), 3) Wellness Lifestyle Real Estate (+18.6%), 4) Wellness Tourism (+14%), and 5) Healthy Eating, Nutrition & Weight Loss (+12.8%). Read full story.
Meditation has, of course hit mainstream as we find doctors prescribing it and mental health practitioners embracing the age old tradition. But can a mindful practice actually have a relational impact on neural firing and cognitive functioning? One recent report speaks volumes. Read full story.
Evidence-Based Medicine in Action
Current attempts at measuring wrinkle reduction mostly rely on static photographs and subjective visual assessments. “With more people turning to this procedure, it is important to have evidence-based ways of improving cosmetic and reconstructive surgical results,” writes senior author Ivona Percec, MD, PhD, director of Basic Science Research and associate director of Cosmetic Surgery in the division of Plastic Surgery at Penn.
Researchers evaluated 14 subjects using a dual camera system and 3D optical analysis. White foundation and black speckle makeup were randomly applied to each patient before and 2 weeks after injection of 20 units of filler in the area between the eyebrows. Movement of the speckles was tracked by the digital camera for analysis. Wrinkles in treated areas were analyzed, resulting in before- and after-treatment heat maps. In the pretreatment heat map, light blue represented wrinkles. Two weeks after treatment, the light blue had been largely replaced with light green and yellow. These new colors were representative of decreased skin compression or wrinkling. Read full story.
Emerging Markets White Paper
Emerging markets hold the key to where the spa, wellness and well-hotel/experiential resort growth will flourish. North Africa is a favorite with eyes on a number of other key regions. Read full story.
The Green Consumer
“Green consumer habits have become increasingly driven by the financial advantages they bring to the consumer. However, consumers have also come to expect a high level of environmental and ethical integrity from the brands they patronize, despite the fact that they are often unprepared to pay more for the benefits.” – Jack Duckett, Lifestyles Analyst, Mintel.
Meanwhile, in a recent SPAA poll of consumer behavior in North America reports that spa goers are very concerned about what is in products for their skin and body care. Among consumers top concerns are:
The use of dyes and harsh preservatives.
Over-packaging like adding a box to the bottled product.
Honesty in advertising.
Educational materials pre-purchase.
Brand awareness and action towards social causes.
If the quality is perceived to be high consumers will pay more in mid to upper tier purchasing behavior. Packaging alterations to indicate “green” or “organic” with little to no proof of the claims is a brand killer. Likewise, high concentration of product at a higher price is preferred.
The Rand wellness report is a wonderful baseline model for understanding how wellness programs might fit into corporate settings as well as provide a cost-benefit analysis of implementation on various levels. Workplace Wellness Study.
“The fragrance category is highly competitive, with fine fragrances often being viewed as occasional use items. However, innovations that add functionality combined with creative retailing and packaging opportunities could lead to increased usage, helping to propel future category growth.”
– Shannon Romanowski, Beauty and Personal Care Analyst
Some questions answered in this report include:
- What opportunities are there to improve the struggling mass fragrance market?
- How can brands extend fragrance beyond an occasional use item?
- What opportunities are there to better align retail spaces with consumer shopping habits?
The fragrance category is expected to remain on a growth trajectory through 2018, though at slower rates than previously predicted. After a strong 2011, the category has faltered a bit as a competitive marketplace and the proliferation of scent in categories outside of fine fragrance have led to some degree of consumer apathy. However, consumers are seeking unique and hard to find items, as indicated by the success of the prestige market. Although the prestige market is prospering, the mass market is slumping, as these retailers are not broadly viewed as fragrance destinations.
Looking ahead, category growth may be closely tied to added benefits and improved functionality. Health and wellness benefits such as improved sleep or relieving headaches could increase the value proposition of fragrance while potentially expanding the appeal of the category to a typically less engaged audience such as older consumers and men. Retailing opportunities and customizable packaging could also be beneficial in helping consumers shop the category and providing users with products that reflect their personal sense of taste and style.
For the purposes of this report, Mintel has segmented the fragrance market as follows:
- Men’s fragrances – cologne, body spray
- Women’s fragrances – perfume, body spray For the consumer portions of this report fragrances are defined as more traditional, higher-priced items that have limited functionality beyond scent and include perfume, cologne, travel-sized fragrance, other formats (such as solids), and body spray.
- Line extension items (which are not included in sales data) refer to scented personal care items such as lotions, soap/shower gel, powder, and aftershave.
In 2013, there were approximately 178,000 individuals in Mexico with a net worth of more than $1m, which represents approximately 1% of the world’s millionaires (Ledbury Research). The growth rate is currently set to accelerate over the next few years, meaning the number of wealthy in Mexico will be approximately 265,000 by 2017.
Mexico is not far behind Brazil when it comes to luxury expenditure, spending €2bn per annum. Like Brazil, Mexico has high import duties on luxury goods, and therefore a considerable amount of luxury consumption takes place outside of the country – mostly in the US.
Despite this, luxury brands have built up a sizeable store presence in Mexico. In part, this is driven by a desire to drive brand awareness and product familiarity, even if the final purchase takes place in another country.
According to Ledbury’s most recent analysis, there are more luxury stores in Mexico than in Brazil (up to 50% more, depending on the exact definition) and in total Mexico has approximately 2% of the world’s luxury stores – on a par with markets like the UAE and Spain in terms of overall store-count.
Luxury stores tend to be concentrated in Mexico City, where approximately 40-50% of all luxury stores in Mexico are located, with Cancun, Guadalajara, Monterrey, Puebla and Jalisco as the important second-tier cities for luxury brands.
The luxury brands present in Mexico are US-dominated, however. Brands such as Coach and Tiffany are much more present than their European equivalents. In part, this reflects the likelihood of Mexican luxury consumers travelling on to the US to complete their purchases, rather than Europe, though it is also evidence of European brands over-looking the emerging opportunity in this country.
Approximately 100,000 high-end watches were imported into Mexico, which is a similar figure to the number imported into Australia (102,000) and Russia (131,000). It is approximately 3 times as many as were imported into Brazil in the same period (35,000). Report by Ledbury Research E-mail: email@example.com
Ayurveda, the traditional medical system of India, is understudied in western contexts. Using data gathered from an Ayurvedic treatment program, this study examined the role of psychosocial factors in the process of behavior change and the salutogenic process. This observational study examined associations with participation in the 5-day Ayurvedic cleansing retreat program, Panchakarma. Quality of life, psychosocial, and behavior change measurements were measured longitudinally on 20 female participants. Measurements were taken before the start of the program, immediately after the program, and 3 months postprogram. The program did not significantly improve quality of life. Significant improvements were found in self-efficacy towards using Ayurveda to improve health and reported positive health behaviors.
In addition, perceived social support and depression showed significant improvements 3 months post-program after the subjects had returned to their home context. As a program of behavior change, our preliminary results suggest that the complex intervention Panchakarma may be effective in assisting one’s expected and reported adherence to new and healthier behavior patterns.
Sleep has quickly become an area of health that more and more individuals are concerned with. A physiologic state of relative unconsciousness and inaction of the voluntary muscles, the need for which recurs periodically. The stages of sleep have been variously defined in terms of depth (light, deep), EEG characteristics (delta waves, synchronization), physiologic characteristics (REM, NREM), and presumed anatomic level (pontine, mesencephalic, rhombencephalic, rolandic, etc.) What you may not know is the wealth of data out there on sleep. Read more on sleep…
Hilton commissioned a survey of 6,000 respondents throughout the United States, Great Britain, Australia and China to offer additional global and regional insight.
In summary, this 2012 report: Identifies spa-goers and spa behavior based on generation, highlighting key differentiators and motivators for each age group Discusses the increasingly savvy modern spa Guest, who is more enlightened about the overall efficacy of spa treatments and related products Highlights the growing importance of men to the global spa industry and how a
successful spa should tailor its offerings for this market Touches on the need for global spa concepts to offer consistent services across
their portfolios while also allowing for local flexibility
• Underscores the overall importance of spa to the hotel industry, offering hotels
a distinct competitive advantage in booking, driving revenue and attracting local
customers beyond the overnight Guest Notes the significance of business travelers, who are increasingly looking for
relevant ways to decompress between meetings as well as extend their visits as
part of the larger phenomenon of “blended travel” Offers additional insight on regional trends being seen by experts throughout
the Americas, Middle East and Africa, Europe and Asia Pacific Read full report
The TRIP Database, launched in 1997, is a search engine designed to allow clinicians to quickly find answers to their medical questions using the best available evidence. Trip’s founders realized medical professionals were being forced to perform time-consuming searches at multiple websites to get at the most relevant information. So, they designed TRIP as a meta-search engine, allowing users to both simultaneously search thousands of databases, medical publications and resources, as well as easily filter the results: limiting searches to the most stringent, highest-quality medical evidence or expanding them to include results like patient information, news articles, etc. Go to the TRIP database.