Starwood Hotel’s Footprint in Asia

SPAA Asia NewsStarwood Hotels and Resorts Worldwide Inc. will almost double the hotels it operates in China and India over the next four years to meet growing demand in Asia’s biggest emerging economies.
The owner of the St. Regis and W brands, which runs 133 hotels in China, has more than 120 planned or under construction in the world’s second-biggest economy, said Matthew Fry, senior vice-president of acquisitions and development for Asia. In India, where the Stamford, Connecticut-based company has opened 40 hotels since 1973, it will add more than 30, he said.

China’s rising incomes and growing middle class are offering companies like Starwood a bigger pool of potential customers. In India, investors are betting the biggest electoral mandate since 1984 will help Prime Minister Narendra Modi fix the nation’s infrastructure, which is ranked below that of Guatemala and Namibia by the World Economic Forum.

“China is our single-biggest and fastest-growing market in Asia,” Fry said in a telephone interview from Singapore. “India is second, and has a ways to go to catch up in terms of infrastructure, but it has huge amounts of potential.”

The Asia-Pacific region is seeing nearly double the hotel rooms being added compared with those in Europe, the Middle East and Africa, and about 30 percent more than the U.S., Fry said. That’s because many emerging markets have few globally branded hotels, and as these economies grow, demand for accommodation that meets international standards is climbing, he said.

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