Neal’s Yard was the first of the high-street retailers to take a strong stance for carbon footprint corporate responsibility beginning with its programs in 2008. As of late the company has expanded its carbon neutral program to involve a consumer carbon neutral program as well as to adhere to an internal strategy for carbon management. The program includes:
- Avoid processes and materials that create a carbon footprint at all.
- Reduce the use of energy by creating energy efficient technology including equipment that create the most useful ends without the use of carbon.
- Replace fossil fuels with renewable options—demand forms of green energy throughout the cycle of a product and within the company from start to finish.
- Offset While offsetting the use of carbon with other green options within the company is a last resort, carbon use is measured in the areas that there is still a necessity, such as freight of the end product, and reduces carbon use where it can within the product cycle.