Business knowledge is imperative to the spa leader, visionary, vendor member and key management figures. SPAA was founded largely to serve as a back end management and operations resource for spa directors, owners and department managers. SPAA members enjoy our business center packed full of metrics, ad slicks, operations manuals, sales systems and useful tools. Enjoy timely articles that reflect the challenges for leaders in our industry. Find out what new marketing tools and trends are out there.